8 Basic Ways to Personalize Emails

How often do you receive irrelevant cold emails ad messages which start from “I came across your profile…", and "it seems we're in the same industry"?

Truth is they don't break the ice between you and the sender.

Good email and message personalization comes from a bit of research and nailing it in the message.

Many sales people felt lost in managing such personalization, so here’s a list of some approaches to do it right.

Let's suggest that our aim is to generate leads for software like EMarketio - email marketing automation tool.

Personalize by Company Industry

This icebreaker method is best used when you are attempting to personalize a message to a specific company or industry.

In order to do this, you will need to have some knowledge of the company or industry beforehand. Try to find out as much as you can about the company or industry and use that information to write a personalized message.

Example:

Hi John!

If you're in the telecom industry, then you know how important it is to have effective email marketing tools at your disposal. EMarketio is one of the best email marketing automation tools out there, and it can help you generate leads and boost sales.

I personally use EMarketio for my own business, and I can attest to its effectiveness. If you're looking for a tool that can help you take your telecom business to the next level, then I highly recommend EMarketio.

P.S. 5 of other telecom companies already use our tools and reach out to 3x more leads at the same time.

Are you interested in giving it a try?

Best regards, Jack

Source:

Snov.io

Personalize by what Company Does

This method is best used when you have a limited amount of information about the company, but you want to make sure your message stands out. In this case, you'll want to focus on creating a message that is specific to the company's mission, values, or products.

Step 1: Do some research on the company. Read their "About Us" page, browse their website, and look for any press they've received.

Step 2: Based on what you learn, come up with a personalized message that you think would resonate with the company. Make sure to mention something specific about what they do or what they stand for.

Example:

Hi John,

We launched EMarketio, an email marketing automation tool that helps business messaging startups like Crisp automate their email marketing efforts, making it easy to generate leads and nurture prospects.

I think it could be a valuable addition to your company's sales and marketing arsenal.

Do you want to learn more?

Best regards, Jack

Source:

Company websites

Personalize by Person's Promotion

When you are trying to break the ice with someone, it can be helpful to mention something about their recent promotion. This will help to get the conversation started on a positive note and will let the other person know that you are interested in their career development.

Example:

Hello John,

I would like to congratulate you on your recent promotion to Chief Marketing Officer. In your new role, you will be responsible for leading the marketing team and driving growth for the company.

As you know, one of the most important aspects of marketing is generating leads. I believe that our EMarketio email marketing automation tool can help you in this area. Our software is designed to help users capture more leads and convert them into customers.

I invite you to try our tool and see how it can help you in your new role.

Thank you, Jack

Source:

LinkedIn Sales Navigator

Personalize by Event Visited by Person

This method involves writing a personalized message to someone based on the events that they have attended. To do this, you will need to gather information about the person's past events.

This can be done by looking at their social media profiles, asking them directly, or by looking at public records. Once you have gathered this information, you can use it to write a personalized message.

Example:

Hey John,

I hope you're doing well since we last saw each other at The Next Web conference. We were truly impressed with your company and the work you're doing to help startups succeed.

We wanted to reach out and let you know about our email marketing automation tool, EMarketio. It's been a game-changer for us in terms of lead generation and we think it could be for you too.

If you're interested, we would be happy to give you a demo of how it works. Just let us know when would be a good time for you.

Thanks, Jack

Source:

LinkedIn, Event portals (built using Hopin, Eventbrite)

Personalize by Technology or Software Company Uses

This icebreaker involves directly mentioning the company or technology that the person you are speaking with uses. This will help to establish common ground and get the conversation started on a personal level.

Ideally, if you can link used technology to the product or services you sell.

Example:

Hi John!

I'm excited to tell you about EMarketio, which is an email marketing automation tool that can help you generate leads.

EMarketio integrates seamlessly with Salesforce, so you can manage your entire marketing process from one platform. I think you'll find it to be a valuable addition to your sales arsenal.

Are you interested in learning more?

Best regards, Jack

Sources:

BuiltWith, Snovio Tehcnology Checker

Personalize by Company Award

This method is great for icebreakers because it allows you to quickly personalize a message by referencing an award that the company has received recently. This makes the recipient feel special and appreciated, and it also helps to build rapport.

Example:

Hi John,

I wanted to drop you a quick note and congratulate you on your recent MarCom Award win! Your company, Marketeers Inc., is obviously doing something right when it comes to marketing - so I wanted to let you know about a product that I think could help you even more.

EMarketio is an email marketing automation tool that can help with lead generation, making it easier and faster for your team to get results. I think it would be a great fit for your business, and I believe you would see even more success with it.

If you're interested in learning more about EMarketio, let’s talk.

Thank you, and congratulations again on your MarCom Award win!

Best regards, Jack

Sources:

Web search, awards websites, specific company websites

Personalize by Fundraising Event

This icebreaker method involves personalized messages being sent to individuals based on a recent fundraising accomplishment by the company they work for. This is a great way to get people talking, as it shows that you are interested in their company and are willing to Congratulate them on their success.

Also, they have funds to purchase things and necessity to grow right after the fundraising event.

Example:

Hello John,

I am excited to congratulate you on the recent seed round funding you received from Marcom Ventures. This is a huge accomplishment and I know that you have worked hard to get to this point.

Since your company raised a seed round I'm sure you're looking for ways to generate more leads and sales. EMarketio can help you do just that.

It’s an email marketing automation tool that helps in lead generation. Some of the key benefits of EMarketio include:

• Automated email sequences that help you nurture and convert leads into customers
• Detailed tracking and reporting so you can see what's working and what isn't
• A/B testing capabilities to help optimize your campaigns for maximum impact
• Integrations with popular CRM tools like Salesforce, HubSpot, and more

Check out EMarketio and see how it can help your startup grow.

Congratulations on your success so far!

Best, Jack

Source:

Crunchbase

Personalize by Job Posted by Company

This method is used to write a personalized message by looking at a job posting by a company. This will help you learn about their growth in a specific direction and offer your support, help or software to achieve that.

Example:

Hi John,

I noticed you recently posted a job for a B2B lead generation specialist. I wanted to let you know that we offer the perfect solution for your needs with our EMarketio email marketing automation tools.

EMarketio makes it easy to manage your leads and contacts, track your sales pipeline, and automate your email marketing campaigns. With our powerful tools, you'll be able to generate more leads and close more sales.

Is it relevant to you these days?

Best regards, Jack

Source:

LinkedIn Jobs, Google Jobs, Indeed.com

Interested in learning more advanced approaches?

Read 4 Advanced Ways to Personalize Emails.

For all these methods, you can automate researches and writing messages using Norns AI.