4 Advanced Ways to Personalize Emails

Personalize by Company's Case or Success Story

Many service businesses (i.e. consulting firms or marketing agencies) have a "customer success story" on their website or blog. You can use this as a way to start a conversation with them by mentioning specific facts from these stories to demonstrate your interest.

Example:

Hi John,

I hope you're doing well! I wanted to reach out and offer a demonstration of EMarketio, our email marketing automation tool.

I think it would be a great fit for your company, especially given that Marketeers Inc. trained more than a thousand experts in marketing automation last year.

What times next week work best for you?

Thanks, Jack

Source:

Company websites

Personalize by Content Person Wrote

This method is used to write a personalized message by taking into account the content that the person wrote. First, you would read over what the person wrote and look for any common interests or topics that you could talk about. Once you have found a few things, you can use these as conversation starters in your message.

Example:

Hi John,

I saw your post on LinkedIn about the importance of marketing automation. I completely agree! That's why I wanted to let you know about EMarketio.

EMarketio is the best email marketing automation tool out there.

It helps you generate leads, track their behavior, and convert them into customers. Plus, it's easy to use and has a great price point.

Interested in seeing how it works?

Best regards, Jack

Sources:

Search blogs and articles, LinkedIn

Personalize by Content Person Liked or Commented on Social Media

This method of writing personalized messages involves looking through the content that a person has liked or commented on social media, and then using that information to write a message that will interest them.

Example:

Hi John,

Great to see you're interested in email marketing automation! I saw your comment on LinkedIn and wanted to reach out.

At EMarketio, we provide email marketing automation tools that help in lead generation. I think our tool could be really helpful for Marketeers Inc.

Would you be interested in scheduling a demo? I'd be more than happy to walk you through how our tool works.

Best, Jack

Source:

LinkedIn

Personalize by Person's Participation in Podcast or Interview

If you are a fan of podcasts or interviews, this is a great way to break the ice with someone you are interested in. Simply find out which podcasts or interviews they have participated in and mention something specific that you found interesting about their participation. This shows that you are knowledgeable and interested in the same things, and provides a great jumping off point for further conversation.

Example:

Hello John,

When you were interviewed by Marketing Land about the future of marketing automation, you said that you believe in it. We couldn't agree more!

That's why we would like to invite you to schedule a demo of our tool - EMarketio. It is an email marketing automation tool that helps in lead generation.

We are sure that you will love it!

Best regards, Jack

Sources:

Search Youtube, Apple Podcasts, Google Podcasts

It's great but still time-consuming?

Good news are, that for all these methods, you can automate researches and writing messages using Norns AI.